Paid ads for Telecom

Paid media for telecom brands where every switch matters.

Carriers, MVNOs, fibre, and business connectivity. We run offer-led creative across Meta, YouTube, programmatic and search with churn-aware CAC targets — not cost-per-click vanity.

carriers worked with

$62M

managed spend / yr

−29%

median CPA

What's breaking in Telecom

Telecom performance marketing has its own gravity.

Every offer needs 3 creatives yesterday.

Gigabit promo goes live Tuesday, Fibe bundle Thursday, phone-on-plan Friday. Your agency is still storyboarding week one. The offer window closes before the ads ship.

Region, language, regulator.

EN and FR, with CRTC-compliant disclaimers, priced by province, and geo-fenced to fiber footprint. Most agencies can't even map the footprint.

LTV beats CPA, always.

A $40 CPA on a 3-month churner is a loss. A $120 CPA on a 4-year fiber household is the best media buy of the quarter. Most teams still optimize to the wrong number.

Our Telecom playbook

How we run telecom accounts.

Week 0

Offer + footprint audit

Map every active offer, region, footprint and regulatory constraint. Reconcile with CAC/LTV by product line. Identify the three offers under-spent relative to contribution margin.

Weeks 1–2

Creative system

Modular offer creative: price, speed, bundle, disclaimer zones as variables. One brief spawns 12 geo/language variants. Legal approves the frame once, not every time.

Weeks 3–6

Channel portfolio

Meta + YouTube for acquisition, search for intent capture, programmatic for fibre-footprint targeting, connected TV for flanker offers. Each channel has an LTV-adjusted target.

Weeks 7+

Churn-aware optimization

CRM pipes 90-day churn and 12-month ARPU back into the model weekly. Bid surfaces reweight automatically. Low-LTV offers get throttled without touching the budget.

Case studies

Brands we've moved numbers for.

Carrier · $1.8M/mo

Bell

14 months · Meta, YouTube, programmatic

−31%

CPA

+54%

Net adds

Rebuilt the offer creative system across EN and FR. Shipped 240+ compliant ads in 12 months. Fibe bundle CPA dropped 31% while volume more than doubled.

“They understand telecom offers and regulators better than most of our in-house team.”

Director, Digital Marketing

MVNO · $400k/mo

Regional MVNO

6 months · Meta, TikTok

2.4×

Activations

−22%

CAC

Shifted budget from broad carrier competitive to young-mover geo-targeting. Switcher offer creative with price + first-month-free as the hook.

“We went from growing 8% a quarter to 22%.”

Head of Acquisition

Fibre · $900k/mo

Regional fibre ISP

9 months · geo-targeted portfolio

+41%

Gross adds

3.1×

ROAS (12mo)

Footprint-aware targeting with address-level fiber availability pushed into the audience layer. Install bookings up 41%, marketing-sourced pipeline tripled.

“The first agency that actually respected the footprint.”

CMO

Examples in the wild

Creative we've shipped for Telecom brands.

Static, story and video units from accounts we've run. Each one tested against a kill rule, not a subjective review.

Bell

Switch to Gigabit · $65

Bell

5G. Connected.

Bell

Business Edge

Bell

Fibe TV + streaming

Bell

Flex phone plan

Bell

Switch and wonder why

RDS

NBA Playoffs on RDS

VIA Rail

Go strong this summer

Telecom FAQ

Questions Telecom marketers ask.

Yes. In-house FR copywriters, not translation agency passes. We ship both versions simultaneously on the same brief.

We build disclaimer zones into the creative templates from day one. Legal approves the frame pattern once; every new offer is a variable swap. Cuts approval time by ~70%.

Yes — address-level availability data pushed into audience layers via programmatic and Meta custom audiences. No spend on households that can't buy.

Telecom accounts we take over typically see 20–35% CPA reduction in the first quarter, driven mostly by creative velocity and killing under-performing geos faster.

Both. MVNOs are actually our favorite because offer agility matters more and we can move faster.

Ready when you are

Let's look at your telecom mix.

Bring your last 90 days of spend. We'll show you the offers under-indexed against contribution margin and the three creative angles we'd ship next week.

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