Performance is the culture. Growth is the byproduct.
Ads Industry is a senior-only performance studio running paid media for some of the best brands in the world — Bell, BRP (Ski-Doo / Can-Am), VIA Rail, TSN, Crave, AG1, Therabody, Hers, Thesis. We hire the top 1% of operators and pay accordingly. No juniors, no CSMs, no account managers. Real account weight, week one.
+AG1, Therabody, Hers, Thesis, Cold Stone, and a handful of names we can't print yet.
Capped at 12 active engagements across the studio. One client per sub-category per market — your playbook never ships to a competitor.
How we work
Three things we're unreasonable about.
01 · Performance
Performance is the only KPI.
We don't ship vanity decks. Every concept has a kill rule, every channel has a hold-out, every quarter has a number the CFO signs. If it doesn't move pipeline, blended ROAS or LTV — it doesn't ship.
02 · Growth
Operators grow faster here than anywhere.
12 active clients across the studio. Real account weight, week one. Senior strategists own books, not slide decks. Quarterly craft weeks on-site in Montréal, Seattle, London or Doha. We pay for the conferences that matter and the courses that don't.
03 · Bench
Some of the best talent in the world.
Ex–Meta agency leads. Ex–Google performance specialists. Three-time DTC unicorn growth heads. A creative bench that has shipped Super Bowl spots and TikTok hooks in the same week. We hire senior only — no juniors learning on a client's dime.
Compensation
Top 1% of US base, every role.
Every salary band on this page is anchored to the top 1% of the US average for the role — verified against Levels.fyi, Built In and BLS OEWS data. Performance bonuses sit on top, paid quarterly against the same numbers we share with clients.
Top 1% base + quarterly performance bonus
Comp ladders are public to the team. No surprise floors.
Capped client load
12 active engagements studio-wide. You do good work or you do less of it.
Quarterly craft weeks on-site
Montréal, Seattle, London or Doha. Studio pays travel + lodging.
Real equity for senior hires
Founding-team-style grants for the first three roles in each pod.
Health, dental, vision, mental health
Fully covered for you and dependents in NA + EU.
$5k / yr learning budget
Conferences that matter, courses that compound, books for the bench.
Open roles · 5 positions
Five roles. Senior only. Apply with what you've shipped.
Media · Remote (NA + EU)
Head of Performance Media
Montréal · Seattle · London (hybrid) — or remote across NA + EU
$280k – $420k base · + performance bonus· Top 1% of US Director / VP of Performance Marketing comp.
Run the studio's media practice across Meta, Google, TikTok, YouTube, Applovin and CTV. You set the standard for how every account is built, scaled and reported on — and you operate at least one $1M+/mo book of business yourself.
What you own
Media P&L across the entire studio — efficiency targets, channel mix, kill-rule discipline.
Senior client relationships at the CMO and Founder level for our top accounts.
Hiring bar and ongoing calibration of the buyer + strategist bench.
MMM and incrementality framework — one number that the board trusts.
What we look for
8+ years buying paid media at $5M+/yr scale, with 3+ years leading a team of senior buyers.
Demonstrated wins on at least two of: Meta, Google, TikTok, Applovin, CTV.
Operator mindset — you write the SQL, you read the CAPI logs, you do not delegate the truth.
Comfortable in a senior-only, no-juniors environment.
Reviewed by a senior operator · 2 business day reply
Strategy · Remote (NA + EU)
Senior Performance Strategist
Remote (NA + EU) · with quarterly on-site weeks
$220k – $320k base · + performance bonus· Top 1% of US Senior Performance / Growth Strategist comp.
You're the operating brain on 3–4 client engagements: $250k–$2M/mo each. You run the weekly cadence, pick the experiments, hold the buyers and creatives accountable to the plan, and present to the C-suite without a slide deck full of vanity metrics.
What you own
The 90-day plan and weekly cadence on every account in your book.
Test design, hold-out cohorts, channel-portfolio sizing.
Client comms — Slack, weekly readout, monthly business review.
Calling kills early and reallocating before bad spend compounds.
What we look for
6+ years running paid media for DTC or B2B brands at meaningful scale.
Fluent in incrementality, MMM, geo-holdouts — not just platform ROAS.
You can write a brief that a buyer and a creative both want to execute on.
Comfortable saying no to clients when the data says no.
Reviewed by a senior operator · 2 business day reply
Media · Remote (NA + EU)
Lead Media Buyer · Meta + TikTok
Remote (NA + EU)
$180k – $260k base · + performance bonus· Top 1% of US Senior / Lead Media Buyer comp.
You're hands-on-keyboard daily across Meta and TikTok at $500k–$5M/mo per account. You do not delegate the build. You read CAPI logs before you read the dashboard. You ship 20+ creative variants a week and you know which ones to kill on day three.
What you own
Day-to-day buying, structure, and budget reallocation across 2–3 accounts.
CAPI / Conversions API health and event hygiene end-to-end.
Channel-level reporting and the weekly buyer notes for your strategist.
What we look for
5+ years buying Meta + TikTok with personal P&L over $1M/mo.
Server-side tracking is second nature; you've shipped CAPI from scratch.
You have an opinion on creative diagnostics and you can defend it.
Bonus: deep YouTube or Applovin experience.
Reviewed by a senior operator · 2 business day reply
Creative · Hybrid · Montréal
Creative Director · Performance Studio
Montréal or Remote (NA)
$230k – $340k base · + performance bonus· Top 1% of US Performance Creative Director comp.
You run the creative engine: 25–40 net-new concepts a week across our active book. You brief, you cast creators, you direct shoots, you sit next to the editor. You think in hooks and kill rules — not in awards-show portfolios.
What you own
Concept volume and quality across every active engagement.
Creator + UGC bench — sourcing, contracting, calibrating.
Brand voice continuity for clients without a brand team.
The weekly creative readout: what shipped, what won, what's next.
What we look for
7+ years in performance creative — agency, in-house, or studio.
You ship hooks people remember and you can explain why they worked.
You're as comfortable on a Premiere timeline as you are in a brief.
You believe data should sharpen taste, not replace it.
Reviewed by a senior operator · 2 business day reply
Measurement · Remote (NA + EU)
Performance Analyst · MMM + Incrementality
Remote (NA + EU)
$190k – $280k base · + performance bonus· Top 1% of US Senior Marketing Analyst / MMM Specialist comp.
You build the measurement layer the rest of the studio runs on. Lightweight MMM, geo-holdouts, conversion-lift studies, MTA reconciliation. You make the buyer's gut and the CFO's spreadsheet agree on the same number.
What you own
MMM models per active client — refreshed weekly, defensible monthly.
Incrementality program — geo and ghost-bid testing across channels.
Server-side data pipeline (BigQuery / Snowflake / dbt).
Board-ready reporting that survives a CFO's audit.
What we look for
5+ years in marketing analytics, growth analytics or MMM.
Strong SQL + Python; you've shipped models, not just dashboards.
You can explain incrementality to a non-technical CMO in two minutes.
Bonus: experience with Robyn, Meridian, or a custom Bayesian MMM.
Reviewed by a senior operator · 2 business day reply
Don't see your role?
We always make room for the top 1%.
If you've been running paid media at scale for 5+ years and the public roles aren't your fit, send us your work anyway. The studio is small enough that we can build a role around exceptional people.
