Paid ads for DTC

Paid media for DTC brands that already have a hit product.

You've proven product-market fit and want to scale from $3M to $30M without blowing up CAC. We run Meta, TikTok, YouTube and Applovin as one portfolio — not four silos — with creative that keeps shipping.

DTC brands scaled

$184M

managed spend / yr

2.8×

median blended ROAS lift

What's breaking in DTC

Where DTC accounts quietly leak 30% of spend.

Creative ships every 6 weeks, not every 6 days.

Your winning ad is three months old. Fatigue is baked into your CPM curve, and the algorithm has nothing fresh to test against.

Every channel has its own ROAS truth.

Meta says 3.2×, TikTok says 1.8×, the board looks at Shopify and sees blended 1.9×. Nobody can agree on what worked yesterday, let alone last quarter.

Post-purchase and creator are still 'tests.'

Applovin, Reddit, YouTube Shorts, creator whitelisting — all 'on the roadmap' for a year. Meanwhile incumbents ate those surfaces and got cheaper CAC than you.

Our DTC playbook

The DTC playbook, weeks 1–12.

Week 0

Free account audit

Two senior strategists, 48 hours, full account access. We deliver the three experiments we'd run first, with projected lift and the exact creative briefs.

Weeks 1–2

Account surgery

Consolidate fragmented campaigns, rebuild CAPI/server-side tracking, set kill rules by CPA and hold-out cohort. Stop bleeding before we scale.

Weeks 3–6

Creative flywheel

6–10 net-new concepts per week: statics, UGC, founder, creator-style. Every concept has a kill rule. Winners get 4 iterations within 10 days.

Weeks 7–10

Portfolio expansion

Applovin, YouTube, Reddit, creator whitelisting. Sized off incrementality, not platform ROAS. Test budget capped at 15% of total spend.

Week 12+

MMM + steady state

Lightweight MMM reconciled weekly against Shopify and MTA. One blended number. Your board meeting takes 10 minutes instead of an hour.

Case studies

Brands we've moved numbers for.

Supplements · $2.4M/mo

Feel Pro

12 months · Meta, TikTok, Applovin

−34%

Blended CAC

+2.1×

Revenue

Took a single-SKU collagen brand from $800k to $2.4M/mo. Creative cadence went from 4/mo to 28/mo. Applovin took over as the #2 channel by month 6.

“They ship more winning ads in a month than our last agency shipped in a year.”

VP Growth, Feel Pro

Skincare · $1.1M/mo

Natural Outcome

9 months · Meta, TikTok

+180%

New customers

2.4×

Blended ROAS

Rebuilt the creative system around hero ingredient education. Ran 14 founder-led concepts in Q2 alone. Retention team finally had predictable new-customer volume.

“Our creative brief used to be a doc. Now it's a weekly meeting where we pick winners.”

CMO, Natural Outcome

Recovery tech · $3.8M/mo

Therabody

ongoing · full portfolio

+42%

YoY revenue

−18%

CAC

Scaled the Theragun launch across Meta, YouTube, Applovin and CTV as one portfolio. MMM reconciled weekly against Shopify + retail sell-through.

“They run paid like a product team runs product.”

Director of Performance

Examples in the wild

Creative we've shipped for DTC brands.

Static, story and video units from accounts we've run. Each one tested against a kill rule, not a subjective review.

Therabody

Smaller. Lighter.

Hers

Thicker hair in 6 months

Natural Outcome

Hyaluronic hero

Feel Pro

Collagen that works

AG1

Goodbye, bloat

Function

Find it before

Subtle

How to: collagen

Paris Laundry

Problem / Solution

Well Gummies

Refuel your brain

Clean Bean

Rescue Spray launch

Terrai

Don't buy this serum

Rheal

Feel good, period.

DTC FAQ

Questions DTC marketers ask.

$100k/mo committed. Below that, you don't have enough signal for the work to compound. We'll refer you to boutique shops we respect if you're under.

Rarely. Paid media amplifies what's already working. If your organic doesn't resell itself, no amount of Meta spend will fix the product.

In-house. 9-person studio: strategists, editors, motion designers, UGC producers. We ship 25–40 concepts per brand per month. No external video vendor billing you for a two-week edit cycle.

Platform pixels + GA4 as directional. Hold-out geo tests quarterly. Lightweight MMM reconciled monthly against Shopify. One blended ROAS number the whole team trusts.

Yes — about 40% of new accounts start Meta-only for the first 60 days. We expand to TikTok, Applovin, YouTube, Reddit once the foundation is solid.

Ready when you are

Your DTC account, but running like the top 1%.

Share your website. A senior strategist will be in touch to request the access we need to run a proper audit — read-only ad accounts, analytics, whatever you're comfortable sharing.

More industries we run paid ads for

Paid Ads for Telecom →Paid Ads for Powersports →Paid Ads for QSR / Food →Paid Ads for Travel →Paid Ads for Skincare / Beauty →Paid Ads for Supplements →Paid Ads for B2B SaaS →