Paid ads for Powersports

Paid media built around the model-year cycle, not the calendar year.

PWCs, side-by-sides, snowmobiles, ATVs. We run seasonal portfolios for OEMs and dealer groups — matching creative to weather, inventory and incentive windows that move every 30 days.

powersports OEMs + dealer groups

$28M

managed spend / yr

3.4×

showroom-visit lift

What's breaking in Powersports

Powersports demand doesn't look like anyone else's.

A six-month buying cycle compressed into 90 days.

Spring PWC demand is not a steady curve — it spikes with the first 70°F weekend. Your creative plan was set in February. You miss the spike, you miss the year.

Model-year runout vs. current-year launch.

You're running rebate creative for 2024 units while launching 2025 on the same account, to the same audience, with different margin targets. Most agencies just run both at full budget.

Lead-to-showroom-to-purchase is 3 handoffs.

Meta, dealer CRM, DMS, F&I. Nobody has a single view. Your blended ROAS number is guesswork and your dealer network thinks your ads don't work.

Our Powersports playbook

What running powersports actually looks like.

Pre-season

Demand forecast + inventory

Align media plan against OEM inventory by dealer region and incentive windows. Build creative briefs for each of the next 4 offer cycles — not the next quarter.

Launch window

Model-year creative

Launch unit hero video + static portfolio in the 14 days before peak demand. Separate campaigns, separate audiences, separate margin targets for MY runout vs. new.

Peak season

Daily optimization

Weather-triggered creative rotation. Incentive swaps live within 24 hours of OEM announcement. Dealer-level geo splits for inventory-aware spend.

Off-season

Consideration + brand

YouTube, OLV, consideration retargeting at lower CPMs. Build the audience you'll convert in 90 days.

Case studies

Brands we've moved numbers for.

PWC · $600k/mo peak

Sea-Doo

24 months · Meta, YouTube, programmatic

+58%

Showroom visits

−24%

Cost/lead

Rebuilt the seasonal creative system around weather-triggered rotation. Shipped 140+ assets across EN/FR/PT/ES. Peak-season lead volume up 58% on flat budget.

“The first agency that understood our MY cycle without us explaining it.”

Global Marketing Director

Side-by-sides · $400k/mo

Can-Am

18 months · full portfolio

2.2×

Configurator starts

+31%

Test rides

Model-year runout campaigns on Applovin and Meta drove rebate-offer engagement without cannibalizing MY25 launch. Clean separation by intent signal.

“Runout and launch stopped stepping on each other.”

Marketing Manager

Dealer group · $150k/mo

Multi-brand dealer network

12 months · geo-targeted local

+41%

F&I volume

1.9×

Service bookings

Inventory-aware geo campaigns across 18 stores. Creative dynamically pulled unit availability from DMS. Dealer principals finally stopped blaming the website.

Examples in the wild

Creative we've shipped for Powersports brands.

Static, story and video units from accounts we've run. Each one tested against a kill rule, not a subjective review.

Sea-Doo

Elevate your ride

Sea-Doo

500 $ de rabais

Sea-Doo

Tecnologia · Conforto

Can-Am

Model-year runout

Powersports FAQ

Questions Powersports marketers ask.

Yes. Co-op-compliant creative, dealer-level geo targeting, automated spend reporting by store — the whole apparatus. OEMs know us for this.

In-house EN/FR/ES/PT copywriters. We run Sea-Doo in four languages with the same creative system and dedicated country leads.

Both, but not at the same time in the same region — conflict of interest. Pick one.

Applovin is underutilized by OEMs. We've seen 30–40% lower CPAs on configurator starts than Meta for the same audience. OLV works for top-of-funnel brand, not direct lead gen.

Dealer CRM + DMS integration via Zapier or direct API. We reconcile every 30 days. Not perfect — but a 10× improvement on 'Meta says it worked.'

Ready when you are

Let's talk before your next model year.

Bring your launch calendar and last season's creative. We'll show you the incentive windows you under-spent and the 3 creative angles we'd ship next.

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