Food marketing breaks the usual paid-social playbook.
A 14-day LTO and a 6-week creative cycle.
The Dubai Chocolate launch ran for 10 days. Your storyboard was still in review on day 7. Half the LTOs in your calendar get under-supported, every time.
DoorDash, UberEats, Skip — three different conversion events.
Your Meta pixel fires on the menu page. The actual order happens on someone else's app. Nobody can tell you if the ad worked, only that the cart-initiate went up.
Store-level inventory is the silent CPA killer.
You run a viral TikTok for a menu item. Half the stores sell out by noon. The other half get blamed for poor execution. Geo + inventory awareness is a solved problem — most agencies don't solve it.
How we run QSR and food accounts.
Calendar + store map
Map every LTO, seasonal push and new-store opening for the next 90 days. Overlay store-level sales velocity. Find the 3 LTOs that historically under-converted because media didn't fire on time.
Creative templates
Food-first creative system. Product hero videos (8–15s), hand model POV, UGC drops. Templates shipped once, menu items swap as variables. LTO creative hits in 48 hours, not 10 days.
Channel + geo
Meta + TikTok for reach, delivery-platform retargeting, geo-targeted local store campaigns. Programmatic OOH where the media price makes sense.
Store-level reporting
Per-store delivery-app + POS reconciliation weekly. Franchisees see their own store's performance. The conversation stops being 'do your ads work' and starts being 'which stores need more support.'
Brands we've moved numbers for.
Dubai Chocolate launch creative built and live within 72 hours of briefing. Drove 74% lift in delivery orders in the first 14 days, LTO sold out in 11 of 14 target markets.
Founder-led TikTok concepts + geo-targeted local opening campaigns across 28 UK stores. Karak-chaii launch reached #1 category search in 3 weeks.
Unified paid strategy across 4 concept brands with per-store attribution. Delivery-platform spend doubled without CPA erosion.
Creative we've shipped for QSR / Food brands.
Static, story and video units from accounts we've run. Each one tested against a kill rule, not a subjective review.
